Brain on Ted Radio Hour Assignment Example | Topics and Well Written Essays - 250 words

Brain on Ted Radio Hour - Assignment Example fine beaches and very beautiful scenery at their home areas, but they would still prefer to go holidaying in Hawai due to the perceived value and fame associated with the brand. Most ladies, fashionistas and stores believe that certain clothing brands such as Prada are quality hence they should be expensive. Despite having another brand with the same type of material, the history of Prada and certain designs still gets them associated with class and common amongst celebrities and the rich. In conclusion, I agree with the speaker that our beliefs determine our response to products. Such beliefs are what give a brand the value it receives in the market and lays the foundation that becomes the history upon which it is evaluated in future. I base my agreement with the speaker on the fact that the human brain mostly relates quality with what is trending or common rather than the utility of the product. This is proven by the common occurrence that whatever is expensive is always perceived to be of

Planning principles involved in developing a marketing strategy

Planning principles involved in developing a marketing strategy Yum! Brands Introduction Yum! Brands, Inc., based in Louisville, Ky., is the worlds largest restaurant company in terms of system restaurants with more than 37,000 restaurants in over 110 countries and territories and more than 1 million associates. Yum! is ranked #239 on the Fortune 500 List, with nearly $11 billion in revenue in 2009. Four of our restaurant brands KFC, Pizza Hut, Taco Bell and Long John Silvers are the global leaders of the chicken, pizza, and Mexican style food and quick-service seafood categories. The Yum! system including 3 operating segments which are: U.S. market, Yum! Restaurants International, and China Division. In 2009, the Yum! expanded more than 4 new restaurants each day of the year outside of US, making it a leader in international retail development. Results for 2009 once again affirmed Yum! consistent record of success with 13% Earnings Per Share (EPS) growth, which marks the eighth straight year we delivered at least 13% growth and exceeded our 10% EPS growth target. Within 2009, the company opened more than 1,400 new restaurants outside the U.S. Moreover, Yum! brand maintained their Return on Investment Capital (ROIC) of 20% and continued to be an industry leader. YUM! Products KFC KFC is the leader in the chicken segment in the Singapore Quick Service Restaurant (QSR) industry. This is possible because rooted to its cores are simple but real values that allow KFC to offer only the best its customers. Captivating aroma that triggers your senses. A satisfying feast of hearty, mouth watering food specially prepared with the Colonels secret recipe. Generous portions of fresh, succulent side dishes. Salads to balance your diet. At KFC, the restaurant offer high quality and great tasting food in a popular array of complete meals such as Daily Savers Meals, WOW! Meal s and Family Feast, that enable the whole family to share a fun and satisfying experience with all affordability and convenience of Quick Service Restaurant. Pizza Hut Pizza hut operates in 84 countries and territories throughout the world under the name Pizza Hut and features a variety of pizza with different topping as well as pasta, salads, sandwiches and other food items and beverages. The distinctive decor features a bright red roof. Pizza Hut has been named the number one national pizza chain in America according to Restaurant Institution 2001 Choice in Chains survey. Pizza Hut is the recognized leader of $ 25 billion pizza category and has been since 1987. Building the leading pizza company has required innovation, a commitment to quality, and a dedication to service and value. But perhaps as much as anything, it has taken the qualities of entrepreneurship, growth and leadership, which have characterized its business through more than four decades of success. Taco Bell Taco Bell is an American restaurant chain based in Irvine, California. It specializes in Mexican-style food and quick service. Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items and a variety of Value Menu item. Recently, Taco Bell serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S., of which more than 80% are owned and operated by independent franchisees. Long John Silvers Long John Silvers, Inc. is a United States-base fast-food restaurant that specializes in seafood. The name and concept were by Robert Louis Stevensons book Treasure Island. Its headquarters are in Louisville, Kentucky. A W Restaurant A W Restaurants, Inc. is a chain of fast-food restaurants, distinguished by its draft root beer and root beer floats. AW was arguably the first successful food franchise company, starting franchise in 1921. Today it has franchise locations throughout the world, serving a typical fast food menu of hamburgers and fries, as well as hot dogs. A number of its outlets are drive-in restaurants with carhops. The company name was taken from the last name initials of partners Roy Allen and Frank Wright. The chain is currently owned by Yum! Brands. Yum! Vision Strategy Yum! brands are committed to continuing the success realized during our first ten years. Our success has only just begun as we look forward to the future, one which promises a long runway for growth, especially on an international level. Yum! is building a vibrant global business by focusing on four key growth strategies. Build leading brands across china in every significant category Our experienced and tremendous local team led by our Vice Chairman of Yum! Brands and President of China, Sam Su, grew our profits a whopping 25% in 2009 on top of 28% in 2008. You dont need to be a math major (and Im not!) to easily calculate thats over 50% growth in two years. The good news is that we achieved these results even though our same store sales were slightly negative as the consumer generally lagged Chinas relatively strong economic growth. We added a record 509 new units in Mainland China and now have nearly 3,500 restaurants that generated near record restaurant margins of 20% in 2009. In spite of this robust profit growth, some investors have asked: Is Yum!s recent relatively weak same store sales performance in Mainland China an early indicator that something is wrong with the business or Yum! is growing too fast? We believe the answer is definitively NO! Drive aggressive international expansion and build strong brands everywhere. Yum! Restaurants International, which operates in over 110 countries and territories outside the US and China, continues to deliver on this strategy as it delivered 5% system sales and profit growth both excluding foreign currency translation which negatively impacted our reported profits by 11 percentage points in 2009. We treasure this divisions high return franchising model with over 90% of our new restaurants built by franchisees that generate over $650 million in franchise fees, requiring minimal capital on our part. Driven by this franchisee development machine, we opened nearly 900 new restaurants in over 75 countries. Thats the tenth straight year we have opened more than 700 new units and our pipeline remains strong as we go into 2010. Dramatically Improve U.S. Brand Positions, Consistency and Returns. Theres no question 2009 was a very disappointing year for our US business. Overall our same store sales declined 5% as we grew profits only 1%, led primarily by a restructuring initiative we took the prior year which yielded a $65 million decrease in our general and administrative expenses. Nevertheless, we remain confident were taking the right steps to deliver stronger brand positioning, higher returns and consistent growth performance to tap the inherent sales opportunity and ultimate value in our 18,000 restaurants. And the good news is we have the marketing strength to do so with category leading brands along with outstanding unit economics on a stand-alone basis. We also have a system that generates a steady earnings stream of over $700 million in franchise and licensing fees. As we go forward, our strategy is to better leverage our large US restaurant asset base and all our restaurants around the world with what we have coined incremental sales layers in these 5 areas: 1) More options for consumers across our menu. 2) More contemporary beverage options unique desserts. 3) Expanded day parts, especially breakfast. 4) Broader protein offerings. 5) Contemporary assets. Drive Industry-leading Long-term Shareholder and Franchisee Value Extremely proud and continue to be a leader among consumer companies with return on invested capital at 20%. The companies defined a global cash machine, with each of our divisions generating free cash flow or effectively funding their own capital investments. As this capital is deployed to high growth opportunities. Planning principles Marketing planning is the process that leads to the creation of a marketing plan. The marketing plan is a systematic design for achieving the objectives of creating value for customers and competitive advantage, growth, and profitability for the organization. Steps of the planning principle can be described as following: Strategy Before Tactics Develop the strategic marketing plan first. This entails emphasis on scanning the external environment, identifying early forces emanating from it, and developing appropriate strategic responses. Involve all levels of management in the process. A strategic plan covers a period of three to five years. Only when this plan has been developed and agreed upon is a one-year operational marketing plan developed. Never write the one-plan first and extrapolate it. Situate Marketing Within Operations For the purpose of marketing planning, put marketing a close as possible to the customer. When practical, have both marketing and sales report to the same person, who is not the chief executive officer. Shared Values About Marketing Marketing is a management process whereby the resources of the entire organization are use to satisfy the needs of selected customer groups to achieve the objectives of both parties. Marketing is an attitude of mind rather than a series of functional activities. Structure Around Markets Organize company activities around customer group if possible rather than around functional activities, and conduct marketing planning done in these strategic business units. Without excellent marketing planning in strategic business units, corporate marketing planning is of limited value. Scan The Environment Thoroughly The following are requirements for an effective marketing audit: Checklists of questions customized according to level in the organization are prepared. The checklists form the basis of the organizations Marketing Information System (MIS). The marketing audit is required activity. Managers a not allowed to hide behind vague term, such as poor economic conditions. Managers are encouraged to incorporate the tools of marketing in their audits, such as product life cycles and portfolios. Summarize Information In SWOT Analyses Information is the foundation on which a marketing plan is built. From information (internal and external) comes intelligence. A SWOT analysis does the following: Focuses on each specific segment of crucial importance to the organizations future Is a summary emanating from the marketing audit. Is brief, interesting, and concise. Focuses on key factors only. Lists key external opportunities and threats only. Identifies the real issues, is not a list of unrelated points. Is clear enough for reader to grasp instantly the main thrust of the business, even to the point of being able to write marketing objectives. Answers the implied question which mean that..? to get the real implications. Does not leave out important fact, questions, and issues. Skills and Knowledge Ensure that all those responsible for marketing have necessary marketing knowledge and skills for the job. In particular, ensure that they understand and know how to sue the tools of marketing, such as the following: Information and scanning. Positioning. Market segmentation. Targeting. Product life cycle analysis. Portfolio management. Gap analysis. Boston Consulting Group matrix. Directional policy matrix. Four Ps of management-product, price, place, promotion. Marketing personnel also need communication and interpersonal skills. Systematize The Process It is essential to have a set of written procedures and a well-argues common format for marketing planning. The purposes of such a system are as follows: To ensure that all key issues are systematically considered To pull together the essential elements of the strategic plan in a consistent manner In a multi business enterprise, to help corporate management to compare diverse businesses and to understand the overall condition of and prospects for the organization. Sequence Objectives Ensure that all objectives are prioritized according to their impact on the organization and their urgency and that resource are allocated accordingly Style and Culture Marketing planning is not effective without the active support and participation of top management. But even with this support, the type of marketing planning has to be appropriate for phase of the organizational lifeline. This phase is measured before an attempt is made to introduce marketing planning. Accurately describe and critically evaluate a range of tools and techniques use to produce a strategic marketing plan Marketing Audit Marketing audit can be easily identified as an essential part of an efficient marketing planning process. It is a very important process that is not only carried out at the begging but also at regular intervals during the actual marketing planning process. A marketing audit has a lot of influence upon the marketing planning process through the various external and internal factors. There are a number of tools and techniques that are used during a marketing audit. Some of the tools are: SWOT Analysis: One of the most important tools of marketing audit is the SWOT or Strengths, Weakness, Opportunities and Threats analysis. This tool is of a lot of help to the marketers and is used at the beginning of the marketing audit process. The SWOT analysis comes along with a lot of advantages but it has some drawbacks as well. Some of the drawbacks of SWOT analysis are that it is very subjective and cannot be relied upon too much. Thus, it has always been recommended that the SWOT analysis be used as a guide in the marketing planning process and not as a prescription to the various problems. PEST Analysis: This is the analysis of the various factors that have an effect upon the marketing process. The organization undergoing a marketing analysis should be taking into consideration all the environmental factors and give it a thorough analysis. These environmental factors may be internal or external. The internal factors compromise of the staff and queries related to them. The external would be the external customers and the various distributors connected to the concern and the political and economic factors are also taken into consideration. Porter Five Force Analysis: This is an analysis that enables the marketer to have a clear picture of the competition outside in the market. This type of analysis has some similarities with the PEST analysis and is different in the sense that it focuses its attention upon a single business or a single concern. In this analysis the marketer basically goes through five basic areas of concern. These areas can be classified as the areas of treat of entry, the suppliers power the power of the buyers and also the threats revealed by the competitors and the rivals. Some of the advantages associated with this analysis are that it leads to economies of large scale with the help of mass purchase and sales. The various distribution channels can also be easily accessed and also finds out if the cost of switching over to some other supplier is low or not. Yum! Brands, Inc. SWOT Analysis The Yum! Brands, Inc. SWOT Analysis examines the companys key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Strengths The Companys continuous expansion into Asia and other regions. Well-developed restaurant brands and exceptionally efficient and ever-improving restaurant operations. The idea of multi-branding which causes one establishment to appeal to varying customers. Strong advertising campaigns. Constant updating of menus and specials to appeal to current trends and fads. Weaknesses Some brands (concepts) may weigh down profits of top performing ones. Sensitivity to market fluctuations. Opportunities International expansion and growth. In domestic markets, turning one-brand units into multi-brand units to appeal to more customers, which will cut into competitors revenues. Improvement of operations. Threats The highly competitive nature of the restaurant industry. Entry of competitors into foreign markets first. Menu appeal. Yum! Brands (Yum Brands) operates franchises and licenses a chain of restaurant brands including Kentucky Fried Chicken (KFC), Pizza Hut, Taco Bell, Long John Silvers (LJS) and All America Food (AW). The company operates in over 110 countries around the globe. It is headquartered in Louisville, Kentucky and employs about 336,000 people. The company recorded revenues of $11,279 million during fiscal year ending December 2008 (FY2008), an increase of 8.3% over FY2007. The operating profit of the company was $1,506 million during FY2008, an increase of 11% over FY2007. The net profit was $964 million in FY2008, an increase of 6.1% over FY2007. Task 2 Examine A Range of Marketing Strategy Options Explain with clarity a range of marketing strategy options available and evaluate their benefits and limitations, using supporting examples. 4.1. The Porter Generic Strategy Model If the primary determinant of a firms profitability is the attractiveness of the industry in which it operates, an important secondary determinant is its position within that industry. Even though an industry may have below-average profitability, a firm that is optimally positioned can generate superior returns. A firm positions itself by leveraging its strengths. Michael Porter has argued that a firms strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. These strategies are applied at the business unit level. They are called generic strategies because they are not firm or industry dependent. The following table illustrates Porters generic strategies: Target Scope Advantage Low Cost Product Uniqueness Broad (Industry Wide) Cost Leadership Strategy Differentiation Strategy Narrow (Market Segment) Focus Strategy (low cost) Focus Strategy (differentiation) Cost Leadership Strategy This generic strategy calls for being the low cost producer in an industry for a given level of quality. The firm sells its products either at average industry prices to earn a profit higher than that of rivals, or below the average industry prices to gain market share. In the event of a price war, the firm can maintain some profitability while the competition suffers losses. Even without a price war, as the industry matures and prices decline, the firms that can produce more cheaply will remain profitable for a longer period of time. The cost leadership strategy usually targets a broad market. Some of the ways that firms acquire cost advantages are by improving process efficiencies, gaining unique access to a large source of lower cost materials, making optimal outsourcing and vertical integration decisions, or avoiding some costs altogether. If competing firms are unable to lower their costs by a similar amount, the firm may be able to sustain a competitive advantage based on cost leadership. Firms that succeed in cost leadership often have the following internal strengths: Access to the capital required making a significant investment in production assets; this investment represents a barrier to entry that many firms may not overcome. Skill in designing products for efficient manufacturing, for example, having a small component count to shorten the assembly process. High level of expertise in manufacturing process engineering. Efficient distribution channels. Each generic strategy has its risks, including the low-cost strategy. For example, other firms may be able to lower their costs as well. As technology improves, the competition may be able to leapfrog the production capabilities, thus eliminating the competitive advantage. Additionally, several firms following a focus strategy and targeting various narrow markets may be able to achieve an even lower cost within their segments and as a group gain significant market share. Differentiation Strategy A differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. The value added by the uniqueness of the product may allow the firm to charge a premium price for it. The firm hopes that the higher price will more than cover the extra costs incurred in offering the unique product. Because of the products unique attributes, if suppliers increase their prices the firm may be able to pass along the costs to its customers who cannot find substitute products easily. Firms that succeed in a differentiation strategy often have the following internal strengths: Access to leading scientific research. Highly skilled and creative product development team. Strong sales team with the ability to successfully communicate the perceived strengths of the product. Corporate reputation for quality and innovation. The risks associated with a differentiation strategy include imitation by competitors and changes in customer tastes. Additionally, various firms pursuing focus strategies may be able to achieve even greater differentiation in their market segments. Focus Strategy The focus strategy concentrates on a narrow segment and within that segment attempts to achieve either a cost advantage or differentiation. The premise is that the needs of the group can be better serviced by focusing entirely on it. A firm using a focus strategy often enjoys a high degree of customer loyalty, and this entrenched loyalty discourages other firms from competing directly. Because of their narrow market focus, firms pursuing a focus strategy have lower volumes and therefore less bargaining power with their suppliers. However, firms pursuing a differentiation-focused strategy may be able to pass higher costs on to customers since close substitute products do not exist. Firms that succeed in a focus strategy are able to tailor a broad range of product development strengths to a relatively narrow market segment that they know very well. Some risks of focus strategies include imitation and changes in the target segments. Furthermore, it may be fairly easy for a broad-market cost leader to adapt its product in order to compete directly. Finally, other focusers may be able to carve out sub-segments that they can serve even better. A Combination of Generic Strategies Stuck in the Middle? These generic strategies are not necessarily compatible with one another. If a firm attempts to achieve an advantage on all fronts, in this attempt it may achieve no advantage at all. For example, if a firm differentiates itself by supplying very high quality products, it risks undermining that quality if it seeks to become a cost leader. Even if the quality did not suffer, the firm would risk projecting a confusing image. For this reason, Michael Porter argued that to be successful over the long-term, a firm must select only one of these three generic strategies. Otherwise, with more than one single generic strategy the firm will be stuck in the middle and will not achieve a competitive advantage. Porter argued that firms that are able to succeed at multiple strategies often do so by creating separate business units for each strategy. By separating the strategies into different units having different policies and even different cultures, a corporation is less likely to become stuck in the middle. However, there exists a viewpoint that a single generic strategy is not always best because within the same product customers often seek multi-dimensional satisfactions such as a combination of quality, style, convenience, and price. There have been cases in which high quality producers faithfully followed a single strategy and then suffered greatly when another firm entered the market with a lower-quality product that better met the overall needs of the customers. Generic Strategies and Industry Forces These generic strategies each have attributes that can serve to defend against competitive forces. The following table compares some characteristics of the generic strategies in the context of the Porters five forces. Generic Strategies and Industry Forces Industry Force Generic Strategies Cost Leadership Differentiation Focus Entry Barriers Ability to cut price in retaliation deters potential entrants. Customer loyalty can discourage potential entrants. Focusing develops core competencies that can act as an entry barrier. Buyer Power Ability to offer lower price to powerful buyers. Large buyers have less power to negotiate because of few close alternatives. Large buyers have less power to negotiate because of few alternatives. Supplier Power Better insulated from powerful suppliers. Better able to pass on supplier price increases to customers. Suppliers have power because of low volumes, but a differentiation-focused firm is better able to pass on supplier price increases. Threat of Substitutes Can use low price to defend against substitutes. Customers become attached to differentiating attributes, reducing threat of substitutes. Specialized products core competency protect against substitutes. Rivalry Better able to compete on price. Brand loyalty to keep customers from rivals. Rivals cannot meet differentiation-focused customer needs. Sources: Task 3 Explore the implications of changes in the marketing environment of organizations Assess the current changes in the marketing environment for an organization Changing Marketing Environment Professional marketing has become more important as advanced countries have shifted from a supply to a demand environment. For most of history the world has been characterised by insufficient supply: not enough food and material goods to meet human requirements. The key priority in the past has been improving production, purchasing and finance of trade. Today this has all changed. Now, the advanced countries are characterised by excessive supply. The central problem is attracting demand, not meeting it. Faced with an array of alternatives, the customer is spoiled for choice. The priority in management is how to identify and develop goods and services that are more attractive to customers than those of competitors. As the market environment changes, managers have to adapt their strategies and organization. Unless these changes are made obsolete by changes in customer wants, new technologies and new competitors that have adapted more effectively. Fashionisation: In the past fashion was identified with womens clothing. But today more and more markets watches, motorcycles, beer, cars, pharmaceuticals, cinema music, electronics goods, even management courses are characterised by annual model changes, rapid obsolescence and an unpredictable and fickle demand. Companies that cannot handle novelty, rapid model replacement, fashion and style see their market shares slipping and their profit margins. Without novelty and continual feature enhancement, the company will see its prices and market share relentlessly chiselled away. The original iPod was launched in 2001 and updated twice within the next year. By mid -2005 the range had grown to four basic models all targeted at different uses and users and positioned as the music fashion accessory. Micro-markets: The old textbooks to postulate that a company could between a differentiated and an undifferentiated strategy. An undifferentiated strategy is where a company makes a single product for the whole market. The usual example was Coca-Cola, which, it was said, offered one product, in one bottle size, at one price and with one advertising message to all customers, everywhere in the world. No longer. Even Coca-Cola is today offered in an increasing and bewildering variety of forms-new Coke, classic and cherry, with or without caffeine, diet Coke, in cans or in numerous bottle sizes, all advertised in various style and formats. Todays customers expect the manufacture to customise the product and service to their specific needs. Technology has made this variety expansion economically viable for companies. New flexible systems, such as computer-aided design and manufacturing and customised software, permit ever-finer market segmentation and product range expansion. Finally, the new communications technology makes it possible to deliver individual messages. Rising expectation: Changing environment Marketing strategy Organization for marketing Fashionisation Speed Breaking Hierarchies Micro-Markets Customisation Small Business Units Rising Expectations Quality Selt-Managing Teams Technology Information Networks Re-Engineering Competition Core Competences Strategic Alliances Globalisation Think Global Transnational Organisation Service Software Augmentation Learning Organisation Commoditisation Partnerships Account Management Erosion Of Brands Innovation Expeditionary Marketing New Constraints Stakeholders Role of the Broad The changing marketing environment and its implication 3.2: Analyse how an organization could respond to the changes Changing Organization for Marketing: The rapidly changing business environment makes existing products and marketing strategic obsolete. Companies have to become faster, more flexible, more innovative and capable of forging new partnerships with customer and suppliers. To put in place such strategies, however, requires sweeping organizational changes. Yesterdays giant organizations such as Marks Spencer, General Motors, ICI, Midland Bank, Sears an

Poems :: Poetry Essays

Poems Star-watching The moon grows smaller As it slips up behind the aspen tree. Warm, night winds rustles the leaves While across the sky white, pin-point stars spread Earlier, the moon was huge and yellow, Sitting low over the eastern horizon. A refreshing sight after the severe heat Of the late August day. The cold, dampness of the ground Seeps into my body. Grass ends tickle through the fabric of my shirt. It is a good night for star-watching. Red Dust Clouds Dragon-shaped clouds are gilded gold by the setting sun As it slips towards the flat, western edge of the desert. The sagebrush, lining both sides of the red dirt road, Houses an assortment of singing insects, Or was it stinging insects. At any rate, Their tracks, along with those of fox, coyote, snakes And a varied assortment of rodents, criss-cross the road. I obliterate them with the toe of my shoe, Kicking up a small cloud of red dust with each scuffing step. On Rain The swirling water runs brown Spring forever rains River banks are swept under The shining sun bakes the earth Green leaves turn yellow The rains are long forgotten Fall rains mat dead brown leaves Carpeting the ground Gray branches pray towards heaven Cold rain becomes falling snow Drifts cover the creek Spring will melt the snow again. Moon Shadows Shining forth from the black sky, a brilliant image, the glowing face of the moon, drawing on the snow-covered ground with its light. The shadows on the ground mirror the moon's own dark shadows. The stark lines make faces on the snow, dark eyes, with white cheeks and lips sparkling. The faces seem to hold a certain brilliance all their own. More than just the tangible night light reflecting in shimmers off slopes of snow, It is as if all of the knowledge stored in the moon had passed through moonbeams to hide in the dark shadows, behind the snow's surface, sparkling. Icy fingers reach out to my soul, the fingers of snow- shadows. Made out of the endless, luminous light from the knowledge of moon-beams and star-beams. Theirs, a brilliant plot, they capture my eyes, my being, with their own sparkling eyes. They see past my eyes into my innermost soul, where it is dark. Poems :: Poetry Essays Poems Star-watching The moon grows smaller As it slips up behind the aspen tree. Warm, night winds rustles the leaves While across the sky white, pin-point stars spread Earlier, the moon was huge and yellow, Sitting low over the eastern horizon. A refreshing sight after the severe heat Of the late August day. The cold, dampness of the ground Seeps into my body. Grass ends tickle through the fabric of my shirt. It is a good night for star-watching. Red Dust Clouds Dragon-shaped clouds are gilded gold by the setting sun As it slips towards the flat, western edge of the desert. The sagebrush, lining both sides of the red dirt road, Houses an assortment of singing insects, Or was it stinging insects. At any rate, Their tracks, along with those of fox, coyote, snakes And a varied assortment of rodents, criss-cross the road. I obliterate them with the toe of my shoe, Kicking up a small cloud of red dust with each scuffing step. On Rain The swirling water runs brown Spring forever rains River banks are swept under The shining sun bakes the earth Green leaves turn yellow The rains are long forgotten Fall rains mat dead brown leaves Carpeting the ground Gray branches pray towards heaven Cold rain becomes falling snow Drifts cover the creek Spring will melt the snow again. Moon Shadows Shining forth from the black sky, a brilliant image, the glowing face of the moon, drawing on the snow-covered ground with its light. The shadows on the ground mirror the moon's own dark shadows. The stark lines make faces on the snow, dark eyes, with white cheeks and lips sparkling. The faces seem to hold a certain brilliance all their own. More than just the tangible night light reflecting in shimmers off slopes of snow, It is as if all of the knowledge stored in the moon had passed through moonbeams to hide in the dark shadows, behind the snow's surface, sparkling. Icy fingers reach out to my soul, the fingers of snow- shadows. Made out of the endless, luminous light from the knowledge of moon-beams and star-beams. Theirs, a brilliant plot, they capture my eyes, my being, with their own sparkling eyes. They see past my eyes into my innermost soul, where it is dark.

The five pillars of today’s security techniques

With increased incidents of security intrusions more emphases is being put in Information Systems Security. Corporate data needs to be protected at all cost. A compromise on system security could cost an organization millions in data loss and strategic information spilling. Thus, a formidable security system is an investment any organization running data traffic on corporate and public networks should implement. Information system security can be enhanced through the following:Protection:Firewalls employ selective rules to grant or deny access to data traffic in to the intranet. To limit access to a website, you might decide to block the associated FTP port.   Firewalls may also be configured to block all traffic apart from a few, listed. For example to limited access to common World Wide Web traffic, you may just block port 80 or 8080.Intrusion prevention:Intrusion prevention systems combine the strengths of firewall and IPS. It examines network traffic like IDS and determines whe ther to pass any given traffic like firewalls.The IPS assesses traffic patterns to evaluate the type of network access and to determine whether it should be permitted. While IDS can only note an ongoing attack and pass the alert to an analyst, the IPS will stop the attack by blocking traffic between the attacker and its victim.Intrusion Detection:Intrusion detection systems (IDS) actively look for intrusions in process such as forbidden websites access or Trojan horse attempting to control a workstation activity. They record dangerous patterns and alert the network security personnel. They have to be configured carefully for purposes of sending the correct information to the security personnel.Reaction:In the event of a security compromise in your organization, there is always an expected reaction.   You may react by sealing the loops e.g. in a web based information system, a poorly coded script code that skips password encryption may be corrected on an in-house programming exerci se. An off shelf application whose security has been compromised may be reported to the vendor for future provision of security updates.Documentation:All security attacks, their impact on the information system and possible sources and causes should be documented. This gives an audit trail for future consideration. Adaptive development, also takes into consideration such incidences for purposes of fixing the bugs.  

Why Is Ghana Still an Ledc?

Why is Ghana still an LEDC? Peilin Cheng 9A Although Ghana is rich in raw materials and precious metals, it is still a Less Economically Developed Country (LEDC). There are many different reasons ranging from the environment and climate to their debt problem. Ghana is in the tropics of Africa near the equator which means the temperature is very hot, there is also a hot dry North East wind called the harmattan which blows between December and March. Ghana’s climate and ecosystems are split into three different climate and ecosystems: The Tropical rainforest is hot and wet all year round.This means that it is a good source of timber wood however more of the rainforest is being cut down for firewood or by farmers to clear land for farming, Ghana is the second largest cocoa producer in the world because of the ideal growing climate. The farmers gain more land to grow on but once the nutrients have been used up the soil becomes useless and most farmers cannot afford fertiliser so t he land is abandoned. Over three quarters of the rainforest has been destroyed so deforestation is a problem. Diamonds, gold, bauxite and many other useful ores or precious metals are also found in the rainforest area.The Savannah is hot and very dry due to drought, deforestation and overgrazing and there are not as many useful natural resources there, unfortunately more of the North of Ghana is turning into desert. Desertification is a growing environmental problem because the ground is too dry for agricultural uses and so it slows down Ghana’s development. The majority of Ghana’s workforce is farmers so the state of the land is very important to them. Both desertification and deforestation mean fewer crops to sell and eat so there is more poverty.The Coastal Savannah is quite hot and dry but some oil has been found offshore (although it is not enough, it has to import a lot more), it has more natural gas which Ghana has begun to use. The River Volta is used for hydro electricity and fishing which has helped Ghana develop. There are also some historical reasons on why Ghana is still in poverty. Ghana was not always one country; it used to be made up of separate kingdoms and so some people were wealthy. Then some Europeans arrived in 1650 and began trading gold with Ghana.Later, the British began demanding slaves for their plantations in America so they bought at least 5000 people per year from the country, this held back development. The kingdoms went to war for over 150 years for people to sell. Many Europeans competed for trade but the British soon took over and by 1901 the kingdoms had been forced together and Ghana had become a British colony, this is a mixture of both helping and hindering development because the British did build railways to speed up the process as well as roads, schools and hospitals for the people but they had to pay taxes for them.The British exported diamonds, gold, ivory, timber, pepper, corn and cocoa which made the E uropeans very rich but not the people in Ghana. In 1957 Ghana finally gained independence but problems soon arose, they had no factories, few services and not many educated or skilled people. Since Ghana had just gained independence, it wanted to develop fast so they borrowed a lot of money from the World Bank and other governments. When people borrow money they have to pay an interest on the loan, most of the bank loans were made in the early 1970s when the rates were low.Then they suddenly rose so poorer countries like Ghana could not maintain their repayments and so had to spend more money than they were earning on repaying their debt than actually developing. This meant less money for building schools, hospitals, clean water supplies as well as other things the people desperately needed. Being in debt can have a huge impact on life, especially if you are living in a developing country. There were fewer schools which meant there was a very low literacy rate so it was harder to fi nd work which meant unemployment.Plans to create a clean water supply were put on hold which meant an unhealthy workforce due to dirty water, bad healthcare and unhygienic living conditions, this also lead to unemployment. Unemployment meant no income and money so people lived in poverty and was not able to pay for medicine or school. This resulted in a cycle which was hard to break. Most poor countries depend on selling their crops (e. g. sugar, cocoa, coffee, bananas, etc. ) to other countries but despite that fact, Ghana is not getting richer.When Ghana tries to sell their crops to a richer country, it faces large tariffs which put buyers off. The world price of many crops are falling because too much is being grown and also big food companies who buy most of their crops force the price down. The tariffs stop crops being sold and the falling world prices mean they earn less. At the same time, farmers in richer and more developed countries who grow similar crops get subsidies for them. Those crops are the shipped to poorer countries at such low prices the local farmers cannot compete with and so hey go out of business. Poorer countries cannot stop those imports because the World Bank has forced them to lower tariffs in exchange for their loans. In 2000 there was a campaign in the UK to cancel the debt of some of the world’s poorest countries. The campaign was a success and this meant that the money that would be used to repay their debt could be used to develop their countries. They could spend it on clean water supplies, healthcare, education and other things.Ghana has many natural resources and the discovery of oil meant it could be used or sold and the natural gases could be used to power objects and generate electricity. I think that the main reason why Ghana is still an LEDC is because it cannot repay its huge debt since it cannot sell its crops fairly because powerful companies force their prices down unfairly. Hopefully their debt will be cance lled by the richer countries so they can concentrate on developing their country. Sources: http://www. economist. com/content/global_debt_clock , geog. 3- Oxford

body modification essays

body modification essays Dictionary definitions are always helpful in making things more clear. The definition of mutilate is: to make imperfect by excising or altering parts. Mutilation is making imperfect. There are a few listed definitions of art. The first is: human effort to imitate, supplement, alter, or counteract the work of nature. The second definition is: the conscious production or arrangement of sounds, colors, forms, movements, or other elements in a manner that affects the sense of beauty, specifically the production of the beautiful in a graphic or plastic medium (American Heritage...). Here is the loophole. Altering what is natural is part of a definition for both mutilate and art. Therefore, mutilation is art. However, art is not making imperfect. Why is body mutilation viewed so differently than many other art forms? Body mutilation is a form of art that should be accepted, as so many others are. Before one can make a judgment on this subject, a good bit of knowledge is needed. Fear of the unknown can sometimes lead people to form harsh opinions, or to even hold them back from doing things they really want to do. Here is a clear explanation of how these basic types of body modification are actually done, and how the human body is transformed into a beautiful work of art. Tattoos: A Tattoo is a body modification in which the skin is permanently colored by ink being placed under the skin in a desired pattern. Traditionally, tattoos were merely done with a small sharp object that had been placed in ink and then pierced into the skin. This method is commonly used by amateur tattoo artists and often only used on themselves and their close friends. Professional tattoo guns are built on the same concept except that they are normally powered by a small motor and controlled by a foot pedal (Tattoo Information). Tattooing is an expressive, dramatic, and diverse art, whose only limitation is imagination. Tattoos can take up to any amount of tim...

As Good As It Gets essays

As Good As It Gets essays In this essay review of As Good As It Gets I will discuss the genre of the film, the form of the film (narrative), and narrative elements within the film. One way to categorize a film is to determine what genre it is. Genres, by definition are various types of films that audiences and filmmakers recognize by their familiar narrative conventions (Bordwell et al. 503). The genre of the film As Good As It Gets would be classified as a romantic comedy. Genre conventions are common characteristics that reappear in a certain type of genre of a film again and again. In a romantic comedy one would anticipate a funny film with a romantic storyline between a man and a woman in a traditional sense. Genres can also be defined through conventional iconography, which are reoccurring symbols or images that carry meaning from film to film. Even certain actors can serve as iconography for a film. In this case, As Good As It Gets has many actors that are typically cast in comedies. Helen Hunt, who has been on a sit-com on television with Paul Riser, a real-life comedian, took her shot at the silver screen cast along side Jack Nicholson in the romantic comedy. Cuba Gooding Jr. who plays a small role in the film is best known for his comic roles. Nicholson who has an extensive resume in film has starred in many different roles from comedies, to drama, and horror. Therefore, one may associate certain actors with a specific type of genre of film. In addition to the genre of the film we can also consider the films form. As Good As It Gets is a narrative, or story where a chain of events takes place that are derived from a cause and effect relationship. The narrative will start with a certain situation and through a cause and effect relationship a series of events will take place in the film that brings about a new situation for the outcome of the film. In the film As Good As It Gets, the narrative begins with an obsessive-compuls...

Starting an English Conversation for Beginners

Starting an English Conversation for Beginners Here are 10 questions to help you start speaking English. Each of these questions can help you begin or continue a conversation. The questions are divided into two categories: Basic Facts and Hobbies and Free Time. There are also a number of questions that can help you continue the conversation after the first question. Five Basic Facts These five questions will help you get to know people. They are simple questions with simple answers and provide information so you can ask more questions. What is your name?Where do you live?What do you do?Are you married?Where are you from? Peter: Hello. My name is Peter.Helen: Hi Peter. Im Helen. Where are you from? Peter: Im from Billings, Montana. And you?Helen: Im from Seattle, Washington. What do you do? Peter: Im a grade school teacher. Where do you live?Helen: I live in New York. Peter: Thats interesting. Are you married?Helen: Now, thats an interesting question! Why do you want to know? Peter: Well ...   More Questions to Continue the Conversation These questions help to continue the conversation after your first question. Here are some more related questions to ask for more details.   What is your name? Its a pleasure to meet you. Where are you from?Thats an interesting name. Is it Chinese / French / Indian, etc.?Does your name have a special meaning? Where do you live? How long have you lived there?Do you like that neighborhood?Do you live in an apartment or house?Do you have a garden at your home?Do you live alone or with your family? What do you do? Which company do you work for?How long have you had that job?Do you like your job?Whats the best / worst thing about your job?What do you like best / least about your job?Would you like to change jobs? Are you married? How long have been married?Where did you get married?What does your husband / wife do?Do you have any children?How old are your children? Where are you from? Where is ....?How long did you live there?What is XYZ like?Do you like living here?How is your country different than here?Do the people in your country speak English / French / German, etc.? Hobbies / Free Time These questions will help you  find out more about peoples likes and dislikes. What do you like doing in your free time?Can you play tennis / golf / soccer / etc.?What kind of films / food / vacations do you enjoy?What do you do on weekends / Saturdays? More Questions About Hobbies These questions will help you ask for more detail once youve learned if someone does certain things. What do you like doing in your free time? How often do you (listen to music, eat out in restaurants, etc.)?Where do you (listen to music, eat out in restaurants, etc.) in this town?Why do you like (listening to music, eating out in restaurants, etc.) so much? Can you play tennis / golf / soccer / etc.? Do you enjoy playing tennis /golf /soccer /etc.?How long have you played tennis /golf /soccer /etc.?Who do you play tennis /golf /soccer /etc. with? What kind of films / food / vacations do you enjoy? Whats the best place to see /eat / go on vacations?Whats the best type of film /food / vacation, etc. in your opinion?How often do you watch films / eat out / go on vacation? What do you do on weekends / Saturdays? Where do you go to ...?Could you recommend a good place to (go shopping / take my children swimming / etc.)?How long have you done that? Questions With Like Questions with like  are common conversation starters. Notice the differences in meaning in these questions that use like but ask for different information. What are you like? -  This question asks about a persons character, or how they are as people. What are you like?Im a friendly person, but Im a little shy. What do you like doing?  - This question asks about general likes and is often used to ask about a persons hobbies or free time activities.   What do you like doing?I enjoy playing golf and taking long hikes.

Major Sources of Inflation Research Paper Example | Topics and Well Written Essays - 750 words

Major Sources of Inflation - Research Paper Example However, it is the duration of recession that determines whether the recession is harmful or not. Ideally, cyclic recession should end in few months and should initiate the process of recovery. Although, USA is one of the safest economies of the world, even then its history is pervaded with periods of recession at frequent intervals. In this essay, we are going to look at the recession of 1973-1975 and compare it with the crisis that hit the world in the second quarter of 2007. (Amadeo, 2010). The recessionary period which started in the year 1973 lasted almost 16 months before finally ending in March 1975. There were several causes that contributed to the intensity of this recession. The major reason behind this troublesome period was that the USA had gone off of the gold standard and had started to print more currency. This was the fundamental reason that initiated the recession. In the first phase, this printing of money resulted in inflation. This can be explained by a simple phenomenon of two much money chasing too few goods. When the government prints more money, more money is accumulated in the people’s hands and they start spending more. However, if the increase in the production of goods and services is less than the speed at which the quantity of money is growing, it leads to recession as people then are prepared to pay high prices for goods which are less than the aggregate demand. Similarly at the same time, the government had started wage-control measu res which increased the cost of production and many firms made the expensive workers redundant and started producing at a capacity below the maximum capacity. This initiated a cycle where less production and high wages resulted in inflation and a never ending spiral was created. As a result of this recession hit the US economy. At the same time, USA’s GDP started falling and there were three consecutive period of negative growth. In 1974’s third

The jainist and Carvaka approach to ethics Are they compatible Essay

The jainist and Carvaka approach to ethics Are they compatible - Essay Example The Jainist approach to ethics is based on self-denial in a somewhat form of bondage in order to conquer all manners of desire and senses to give up all pleasures and passions (Bilimoria, Prabhu, & Sharma, 2007). They believe that the world is made up of two elementary/ basic parts being the living and the non-living and that life is so precious and should not be tampered with at any time. This principle makes the Jainist to not only be vegetarians but only eat the by-products of living things such as fruits and milk only without terminating a life as they have the view that every living thing has a soul. Jainists have the view that there are innumerable substances whereby each has innumerable aspects, and that there are innumerable atoms and souls in the universe that have innumerable characteristics. They also hold the view that all matter and souls have their own independent existence in what is known as the realist pluralism and that every substance has both positive and negative characters. Jainist also respect other peoples view on something as they believe that every substance has multiple aspects and that the knowledge of human is highly limited and cannot know everything about an object and that every judgement is subject to some conditions and limitations. They believe there is no single statement that can explain the complexity of an object and that the knowledge of a thing is determined in relation to another and is relative. Jaina thinkers also hold the view that every substance has an essential character and an accidental character and that the substance cannot exist without the essential character. In a soul for instance, the essential character is consciousness whereas the accidental character of soul is desire, pain, volitions, pleasures and passions (Bilimoria, Prabhu, & Sharma, 2007). In soul liberation, one has to get rid of the accide3ntal characters of the soul in self-denial in order to live in a manner that is desirable and exemplifies r espect for the universe. Jainist states that association of the body with the soul make the soul to be in bondage and liberation of the soul can only be achieved through separation of matter from the soul. Thus, it is internal and external passion that leads us to bondage and suffering and liberation can only be achieved through differentiation of the body from the soul. Jainist have ultimate respect for life in a principle and believe that one should not even have the thought of terminating a life and that one should abstain from all forms of desires and worldly passions (Bilimoria, Prabhu, & Sharma, 2007). There is also the principle of abstinence from falsehood for one to be able to conquer the accidental character of the soul and the principle of abstinence from theft as property is accorded the sanctity of life and also abstinence from self-indulgence. On the other hand, the Carvaka is sceptical schools of thought that challenges all other schools of thought including Jainism a nd Buddhism and seeks to find the truth. It challenges all the traditional values on ethics and takes a dogmatic and sceptic approach to ethics and even the universe, as it upholds materialism whereby

Food Handling and Unethical Business Practices Coursework

Food Handling and Unethical Business Practices - Coursework Example Inspection is, therefore, from time to time to ensure adherence to the food handling regulations by the EHPs. Inspection ought to be conducted to ensure that there are no contraventions of the Food Safety Act 1990, as well as the Food Safety Regulations. Another goal of carrying out inspection is to advise food handlers on how contraventions can be corrected. Furthermore, inspection ensures identification of potential risks, an indication of the action that is needed in the event of serious risks. In addition, inspection seeks to issue the enforcement notice of the food regulations (Lund & Hunter 2008: 329). EHPs mainly do investigations so as to make decisions on what actions to take on business operators in the food industry who contravene the set regulations. For instance, if the action is to issue a notice, they must decide what should be included in the notice specification. The EHPs are given a lot of investigative powers, which fall under a broad range of statutory provisions. An excellent example is the Health and Safety at Work, under section 20, relating to powers of inspectors (Stephen 2013: 280). An EHP inspector possesses the power to enter any premises at any time to carry out the relevant statutory provisions. The officer may as well take a police officer with him where he fears obstructions. The EHP also has powers to take any equipment from the visited premises in line with carrying out the statutory provisions. The EHP has the power to take photographs and measurements while on a mission. The EHP also has powers to question any person believed to give relevant information regarding the investigations (Stephen 2013: 281). In carrying out the inspection process, the EHPs are concerned about the temperature control, to ascertain whether the food is left at the right temperature. The inspector also ensures that the food handling facility has enough refrigerators and deep freezers, all set at the correct temperature.  

Information Need For Accounting Information System AIS Research Paper

Information Need For Accounting Information System AIS - Research Paper Example From this paper it is clear that  corporate leaders might consider the accounting information system as a system that can function efficiently independent of the overall management system as long as it is developed in the right manner and in line with the objectives of the company. However, this can lead to improper assumptions of the accounting information system because the accounting information system is one of the important components of the management system and as such must be integrated into business management and its performances as a part of the overall management system function.As the report discusses  improper assumptions on accounting information systems and related information could have the most negative potential impacts in business operations. First, improper assumptions could cost an organization loses in money and time in its business operations. For example, if an improper assumption is made and leads to miscalculation of important calculations required ensu ring that a business operation becomes a success, over-estimation or under-estimation of resources could be caused. A business operation could be overfunded or underfunded because of an improper assumption, something that could be realized later into the project. This could bring about unimaginable loses for the organization.  Improper assumptions could affect planning and lead to incorrect assumptions about the requirements of a business operation.

Human Resources - Riordan Problem Solution Paper and Defense Essay

Human Resources - Riordan Problem Solution Paper and Defense - Essay Example al analysis and discussion of the human resource management problems in Riordan Manufacturing with a view of proposing the most effective measures of solving the company’s human resource problems and thus enabling it to maintain its competitiveness within the market. The analysis of the current situation at Riordan including stakeholder dilemmas is presented within the paper. An end state vision is also given for the company with identification and analysis of its alternative solution. The paper further recommends the optimal solution and an evaluation of results. Even though performance based compensation strategy may prove advantageous to an organization, there are other social and economic factors which affect the performance of employees which must be considered in compensation them (Dan, Alina and Oana, 2011) Proper employee compensation will prevent loss of valuable employees to business competitors who could be offering higher salaries to their employees. As such adequate compensation plays the role of decreasing employee turnover in significant percentage (Johnson, 2012). It is through redesigning the job structure and specifically defining the roles and obligations of all employees in work activities that the company would utilize the opportunity of implementing the most appropriate job design Organizations are mandated to draft an appropriate job design which will enable employees to identify their job specifications, role and activities. This is because a poor job design leads to a situation where employees are made to perform tasks which they are not skilled or knowledgeable to perform and as a result killing their morale (CÄ ±nar, Bektas and Aslan, 2011) After the analysis of the employee salaries through surveys buy the human resource management team, the results of the surveys must be implemented for an organization to be able to solve any crisis which affects its employees (Khan, Riaz and Rashid, 2011) Riordan has registered declining sales

Paralegal studies Essay Example | Topics and Well Written Essays - 750 words

Paralegal studies - Essay Example l level between the two of them and explain to him that her response is not on behalf of the firm and in the event of any arising matter then both the firm and she would not be responsible nor liable. If however the policies set by the firm to guide paralegals is against that then she should completely restrain from responding to Larry though explain to her in a professional and friendly way that would not make the firm lose her as a client. If Fran chooses to respond to Larry’s question then Larry can later on hold the firm responsible for any eventualities that may arise since its Larry that was introduced to her as the firms’ paralegal unless during the time of introduction the firm outlined specific functions and contacts that Larry is allowed to make with Fran. On the other hand, if Fran opts not to respond to Larry’s question then they are at a risk of possibly losing him as a client since under normal circumstance he expects the firm to look out for her in legal matters and by extension other issues around her; a function that can easily be accomplished by the firm’s paralegal who is Fran. Ethics regulating attorneys in relation to their paralegals and the clients they represent require that attorneys introduce their paralegals to their clients and outlining the extent of assistance the paralegals would offer and the level of contact. In the case of Lucy and Will, both the attorneys did not introduce their paralegals to their clients. As the case proceeds, Roger who is Lucy’s paralegal realizes that Green was a client of his previous employer an information that he does not share with his attorney - Lucy. Ethics required that Roger to disclose that information to Lucy, an action that he opted to ignore. Green being a client of his former employer a long time ago was not an excuse for him not to abide by the ethics governing their conduct. He ought to have shared the information with Lucy and let Lucy be the one to determine its usefulness or

Human Resources - Riordan Problem Solution Paper and Defense Essay

Human Resources - Riordan Problem Solution Paper and Defense - Essay Example al analysis and discussion of the human resource management problems in Riordan Manufacturing with a view of proposing the most effective measures of solving the company’s human resource problems and thus enabling it to maintain its competitiveness within the market. The analysis of the current situation at Riordan including stakeholder dilemmas is presented within the paper. An end state vision is also given for the company with identification and analysis of its alternative solution. The paper further recommends the optimal solution and an evaluation of results. Even though performance based compensation strategy may prove advantageous to an organization, there are other social and economic factors which affect the performance of employees which must be considered in compensation them (Dan, Alina and Oana, 2011) Proper employee compensation will prevent loss of valuable employees to business competitors who could be offering higher salaries to their employees. As such adequate compensation plays the role of decreasing employee turnover in significant percentage (Johnson, 2012). It is through redesigning the job structure and specifically defining the roles and obligations of all employees in work activities that the company would utilize the opportunity of implementing the most appropriate job design Organizations are mandated to draft an appropriate job design which will enable employees to identify their job specifications, role and activities. This is because a poor job design leads to a situation where employees are made to perform tasks which they are not skilled or knowledgeable to perform and as a result killing their morale (CÄ ±nar, Bektas and Aslan, 2011) After the analysis of the employee salaries through surveys buy the human resource management team, the results of the surveys must be implemented for an organization to be able to solve any crisis which affects its employees (Khan, Riaz and Rashid, 2011) Riordan has registered declining sales

The Use of Isotopes in Medicine Essay Example | Topics and Well Written Essays - 1250 words

The Use of Isotopes in Medicine - Essay Example Majority of the chemical elements that exist on earth have multiple isotopes (Gagne, Leonard and Rivard, 2012). However, it is only that a single isotope gains dominance due to its abundant nature than the rest. Mostly, atoms are defined using their mass numbers (protons + neutrons) and this number is added to their chemical symbol as a subscript. Atom stability of the nucleus depends greatly on the protons to neutrons ratio. Isotopes have two classifications: the stable ones which do not change with time and the ones that possess a ratio that makes them unstable allowing them to change their mass numbers (Ling, et al, 2012). Stable isotopes have a constant concentration in the environment, though their distribution keeps on changing depending on the environmental preferences. Unstable isotopes decay with time through a process called radio-activity and assume different states. For instance, over a period of time it has been found that carbon – 14 decays into carbon – 1 2. Bonfils, et al., (2012) explains that some isotopes are more active than others and are more likely to decay faster than others until they attain stability. Fortunately, this rate of decay can be predicted or even measured hence can be used age determination. Used In Diagnosis Isotopes, especially radio-isotopes are widely being used in medicine to carry out nuclear examinations. Nuclear medicine is a scientific branch in medicine that employs the use of radiations to provide more information to the human body’s organic functioning or disease treatment (Jodal, Le Loirec & Champion, 2012). Through this information collected a proper and accurate diagnosis is given regarding a patient’s illness. Diagnostic techniques in most cases use tracers which are radioactive in nature for the body to release gamma rays. These tracers are short-lived but are judged with the role of checking particular physiological processes. The tracers can be administered orally or through inje ctions after which a camera is used to detect them. Gagne, Leonard, and Rivard (2012) assert that through the radiations being caused by the tracers, a doctor can examine the image produced by the camera and identify where the exact problem lies. Let us have a look at the PET scan where a radionuclide is injected into a body of a patient and concentrated in the tissue targeted (Jodal, Le Loirec & Champion, 2012). As the radionuclide decays, it emits positrons whose combination with electrons gives gamma rays emission that can be identified easily. Through the PET camera, their original direction can be studied and the affected organ be identified. The most commonly used isotopes in this study are fluoride- 18 which is used as an oncology tracer. It is the most effective method used in cancer examinations as well as heart and brain cell examinations. These scans have improved the diagnosis by almost 30%, providing critical information regarding the various types of diseases (Ling, et al., 2012). They can also be used to detect malfunction of organs through the speed of isotope movement. Use of Isotopes in Radionuclide Therapy (RNT) This is the art of controlling or even getting rid of the cancer tumor by using radionuclide radiations (Rana, et al, 2012). The tumor is irradiated through a process known as teletherapy, which is performed by emitting a beam of gamma rays from a radioactive source called cobalt-60. However, the

King Leopold II | Analysis

King Leopold II | Analysis King Leopold II has the dishonorable reputation as one of the most brutal and cruel colonial rulers of the 19th century for what he has done in Congo. Even after his merciless reign was completely turned over to Belgium, tons of books, articles, photos, and essays were released to reveal all of King Leopold IIs atrocities to the people around the world. Some scholars have tried to justify his actions arguing that King Leopold made a great contribution to modernizing and civilizing Congo. However, one cannot ignore the unchangeable fact that King Leopold II has, in fact, committed unforgivable crimes against the natives of Congo for his own wealth from ivory and rubber collected through forced labor. Therefore, despite what some people argue in helpless attempts to justify King Leopold IIs actions in Congo, what he did during his 22-year reign in Congo are too inhumane and unjustifiable for people to honor him as a sage king. Leopold II was the king of Belgium from 1865 to 1909 and was the founder of Congo Free State (Present-day The Democratic Republic of Congo). By the time Leopold II succeeded his father as king, he had travelled around the world much and had become a supporter of the expansion of Belgium into other territories. He managed to formulate an agreement with Henry Stanley, an ambitious journalist who is famous for exploring Africa, to bring Congo under European control through unfair trade and slavery. This is how Congo Free State of King Leopold II was founded and it existed from 1885 to 1907. Disappointed and outraged by what King Leopold II was doing in Congo Free State, many journalists and writers began to write about the crimes he was committing. Among these works, Mark Twain, encouraged by the Congo Reform Association, wrote a gripping literary work expressing his thoughts about King Leopold II called King Leopolds Soliloquy. It is a satiric soliloquy, or dramatic monologue published by Congo Reform Association rather than a commercial publisher, which means that Twain was writing for a cause, not personal gains. The main influence on making Twain write this particular work was Edmund D. Morel of the English Congo Reform Association who wanted Twains help in gathering support for an American branch of Congo Reform Association. This work specifically focuses on several issues regarding King Leopold II, and among these are brutality, absolute materialism, morality and media. As for brutality, 2 million to 15 million people of Congo supposedly died during the reign of King Leopold II. The exact number is nearly impossible to discover as no concrete records of Congo Free State could be found today. King Leopolds 19,000-man army used their developed weapons such as rifles, cannons, and machine guns to slowly take control of Congo from the natives who were only equipped with spears or antiquated muskets. The theme of brutality is very closely related to materialism. At first, King Leopold IIs main interest was ivory. However, in the early 1890s, with the invention of bicycles and their wide-spread usage, the demand for rubber suddenly skyrocketed and started what people call The rubber boom. Luckily for King Leopold II, nearly half of Congo Free State was covered with rubber trees that would have taken over 50 y ears to fully grow elsewhere. With an increasing demand for rubber from Congo, King Leopold II quickly came up with a cruelly effective idea to collect rubber. It was quite simple; executive officers under King Leopold II would go into a local town and take the women there as hostages. To free their wives, men had to go out into the woods and collect a certain amount of rubber. If they did not fulfill their required amount of rubber, they received cruel punishment from these officers; they were often whipped with chicotte, a lash made from hippo hide, or their hands were cut off for not meeting the demands. Also the soldiers were ordered to bring back a hand for every bullet fired. As it was not actually possible, these soldiers instead cut off the hands of the living resulting in mutilation and a decrease in the population. As for morality and press, a fairly large amount of the soliloquy is used to criticize the media (newspapers and photographs), for revealing what King Leopolds done in Congo Free State. Before the invention of Kodak, cameras, all the atrocities and chaos King Leopold II was creating in Congo Free State could not be fully known. Many articles and essays were written but there was no visual evidence for the public to prove it. Also, King Leopold II went out of his way to ensure that none of his deeds became known to the public, or as Morel puts it, Not one in a thousand of the dark deeds performed under such a regime can ever, in the nature of things, become publicly known. In King Leopolds soliloquy, King Leopold blames the results from his cruel actions on reporters and the camera, rather than himself. This also means that Leopold cares much more about how people conceive him as a king instead of the morality or justness of his actions. This can be witnessed when he says Ten thousand pulpits and ten thousand presses are saying the good word for me all the time and placidly and convincingly denying the mutilations. Then that trivial little Kodak, that a child can carry in its pocket, gets up, uttering never a word, and knocks them dumb. He also calls the camera The only witness I have encountered in my long experience that I couldnt bribe. King Leopolds Soliloquy is quite significant in its form. Twain takes the character of King Leopold himself, embattled by those who wish him to change. By presenting his ideas through a soliloquy, which is a monologue rather than a literary work with a plot or characters, he creates special tension in the readers mind. From the readers perspective, hearing such ravings and evil deeds from King Leopold IIs own mouth would have made a strong impact on their mind; it brings the reader into a greater sense of anger and disgust at the callousness of deeds and thought from the king. As effective as it may be, however, readers of this work must be aware that this is not a transcript of King Leopold II but a soliloquy written by a different person based on his imagination. Therefore, certain parts of it must have been somewhat exaggerated and may not even be true. Although most of what was happening in Congo Free State was well known by the time King Leopolds Soliloquy was written thanks to the development of technology, especially Kodak, it would have been quite difficult to be aware of all of King Leopold IIs intentions for his actions. Nevertheless, Mark Twain, with his effective usage of language and satire, was able to create quite a sensation across America. According to Justin Kaplan, it was the most effective and most widely circulated piece of American propaganda in the cause of Congo reform. Twain once said in an interview of Boston Herald on Nov 6. 1905, The condition of things in the Congo is atrocious, as shown by the photographs of children whose hands have been cut off. Leopold thinks this can go on because the Congo is a distant out-of-the-way country. But once we can get England and America to investigate, and take this matter up, something will be done. We Americans are especially interested, because it was our recognition of the flag there that led to recognition by other powers. By writing such work, considering the social and political impact of Ma rk Twain, he was trying to encourage its readers to actively participate in speaking against King Leopolds regime. By touching on pathos of the readers, Twain was clearly arousing them to active protest with his very effective writing style which may sound satiric and scornful to the readers. Advocates of King Leopold IIs reign in Congo Free State, however, argue that this is all just an accusation of the King and he made a great contribution to modernizing and civilizing Congo. In An Answer to Mark Twain by Donald Kerr, a pamphlet written in response to King Leopolds Soliloquy, Kerr states that lies and slanders are accumulated and, as stated by Mark Twain the only true thing in his soliloquy they slander and still slander. Like such, lots of controversies exist among scholars and historians regarding King Leopold IIs Congo Free State. Advocates first criticize Mark Twain for stating that King Leopold taxes his stolen nation but provides nothing in return but hunger, terror, grief, shame, captivity, mutilation and massacre More than half of the pamphlet, An Answer to Mark Twain, is dedicated to showing photographs of what King Leopold II gave them in return. It contains more than 30 photographs of schools, bridges, hospitals, villages, railways, motor-cars, and all oth er things that were built during King Leopold IIs regime. As the anger and disgust towards King Leopold II spread across the world after witnessing photographs thanks to the development of Kodak, Kerr must have thought it would be effective to show pictures supporting King Leopold IIs achievements during his reign. Advocates of King Leopold II also insist that there is no factual evidence connecting the mutilations and murders of the natives to the army of King Leopold. Kerr also questions the validity of the photographs of the mutilated natives asserting that such is the value of the photographs produced, and as it is not proved by specific dates and places that these acts of cruelty can be directly or indirectly imputed to Belgians having resided in the Congo they must be considered as slanderous. These advocates of King Leopold II endlessly try to justify the chaos he created in Congo Free State, but nothing will ever change the fact that the natives of Congo suffered greatly from the reign of King Leopold II both emotionally and physically. What people can read from King Leopolds Soliloquy by Mark Twain, and all the other evidence that people can see such as photographs, articles, essays, and historical records point to the fact that King Leopold II was willing to apply any and all possible measures to gain wealth and did not care one bit about the natives. Despite the contributions the king made to Congo, like modernizing and civilizing Congo during his reign, people of our generation remember him as a brutal and greedy colonial ruler rather than a sage king. Therefore, even though what these advocates say of King Leopold II may be true, what he did to the natives of Congo and how he gained his wealth are too inhumane and cruel to be justified.

Cellular Essay (ameritech) :: essays research papers

The orange is the home digital service area and the yellow is analog service area. Ameritech also offers free long distance all over the U.S.A. With a special package deal they have going right now. For sixty-five dollars a month you get 325 minutes per month. For their Chicago land service area it depends on which plan you pick, because the local rate per minute could either be .25 cents or .29 cents per minute for local calls that went over your minutes you received for free already. The price per minute also changes depending on if you are in the peak or off peak time slots. Peak hours are from 6 a.m. to 10 p.m. Monday through Friday. Off peak times are from 10:01 p.m. to 5:59 a.m. Monday through Friday. Saturday and Sunday are all day off peak and some holidays. Long distance runs from .25 cents per minute to .35 cents per minute. Depending on the distance it varies. If you leave your service area and enter another then roaming charges will be also added. If you decide to go wit h a cellular phone they have package deals that include a cell phone for a thirty five-dollar activation fee. They offer several packages to meet everyone’s needs. You may also upgrade to a better phone, but then you must purchase that phone.   Ã‚  Ã‚  Ã‚  Ã‚  I contacted Ameritech and they told me that because I wasn’t a business that they were unable to release that information. They then told me that they would get a hold of one of their managers and maybe they could give me this information. They took my name and number and I never received anymore information. I told them this was for a school project, but that didn’t matter.   Ã‚  Ã‚  Ã‚  Ã‚  The PBX I chose was Meridian1 option 11c. This is a powerful PBX that comes in a small package. It supports 30 to 400 lines. Some other features are digital telephones, in building wireless communications, voice messaging, call center, PC-based system management, Ethernet connection, remote connection, keycode software activation, and multimedia applications. This PBX can be easily upgraded to new capabilities. Some of the programs that this PBX can run are Computer Telephony Integration (CTI), Customer Controlled Routing (CCR), and Integrated Voice Response (IVR).   Ã‚  Ã‚  Ã‚  Ã‚  Dual-tone multifrequency dial (DTMF) is a keypad containing 12 to 16 buttons. These are arranged in columns and rows. When the buttons are pushed they send two tones to the central exchange.

Three Most Important Elements of a Manager :: essays research papers

Coming into this new semester I had many expectations. I was a little bit confused by the format being that this is my first time taking on- line classes, but now that we are so close to the end I am glad to have taken this course. I have learned many things on this class. I have also come across different point of views and have gotten some interesting ones from my classmates. The three things that stood out the most are the description of a good motivator, our great leaders and control techniques. For me a good motivator is a person that inspires you to do better in life. In my personal experience that person would be my grandmother. Unfortunately she passed away last year but I will always have her great image in my heart. I believe that she was a great motivation in my life. She would always encourage me to do better at school and work. She also told me to not settle for little but instead to go after my dreams. She was a hard working woman with a big family that always demanded her support and attention. She inspires me so much even now that she’s not with us. Many of my classmates mentioned their family members and I could relate to that. Huong Do mentioned that his motivators are his parents and his siblings. I believe the reason for him choosing them is because he got to see on a closer look the struggle that they went trough and how they never gave up. This subject also brought us to discuss the great leaders that the world has seen. It is a very similar topic because a great leader is also a great motivator that inspires people to follow his or her cause. A great leader is someone who stands up for certain causes and doesn’t care what people may think of him. They fight for people’s right to a better life, for peace and many other things. As I mention on the discussion I don’t think there are any great leaders left. Our society has become so busy and selfish that everyone is trying to look out for themselves. I agree with my classmate Susan Njenga when she tells us on her discussion that we could never see a leader like Ghandi or Martin Luther King .A great leader needs to have so many great qualities and control techniques.

School Community Leadership

It is the role of every school leader to provide an environment for education and learning to happen inside the classroom. He/she must embrace the responsibility of guiding and imparting the proper amount of skills and programs necessary for growth and sustainability. Seeing this complex and difficult relationship, school community leaders must strive towards achieving the overall goals of educational institutions. In the end, school community leadership is the way a principal or head balances the challenges of the school and community to provide changes for the better by possessing the skills and traits to do so. Looking at the concept, school community leadership can be defined to be a process wherein the principal addresses the issues surrounding both school and the community. â€Å"In a nutshell, school community leadership concentrates on the things a principal should do to develop and nurture culture, climate and vision of the school that is supportive of all stakeholders and helps them succeed† (Wilmore, 2003, p. 12). Looking at the definition, it is first to implore on the community and how it affects the way decisions and programs are made. By doing this, readers can better comprehend the importance of such trait towards growth and sustenance The concept of community is an important definition to tackle when dealing with the idea of school community leadership. One important facet is that the community continues to shape and develop various school issues. Since schools are part and partial components of a community, leaders must create a striking balance towards partnership and harmonization of both experience and practice (Glanz, 2006). By fostering such relationship, educators can devise models and plans to synchronize the goals and objectives of both the community and school towards students. Another important concept to consider is the relevance of leadership towards educational development. It can be argued that there are various leadership styles that can be used and applied towards the achievement of the goal, however due to this; the concept becomes elusive in nature. This can be contended because though there have been numerous improvements in the literature surrounding leadership models, â€Å"contemporary theories of leadership represent authoritative opinion that is not supported by scholarly research† (Spry and Graham, 2006, p. ). Due to this, the challenge of educational leaders is to find the appropriate style suited for both the community and the learning environment of students. There are several important traits a school community leader must possess. These include (1) effective communication, (2) openness to change and improvements, and (3) participation. Communication is vital in the process of harmonization and practices because it enables process es to be effective and efficient. Without communication, there shall be disparities between what is being taught and practiced which could later spell troubles and difficulties. On the other hand, openness to developments is also another trait a leader must posses in this field. Realizing the constant diversity and continuing changes in the environment, educational leaders must be adaptive to these changes so as to foster continued sustenance and growth (Spry and Graham, 2006). By doing this, they can make the overall system dynamic and susceptible towards change. Lastly, participation is another vital process to consider as it provides avenues for improvement and change. This process of partaking with both the community and school can help put into practice the needs of both parties. To conclude, the challenge remains for educational leaders to promote school community leadership. By realizing the importance of such attribute to both students and society and by applying the necessary traits and skills, only then can the process of sustenance and growth can be achieved by both parties.

The Key to Happiness

The key to Happiness Is the glass half empty, or is it half full? A true optimist would say that the glass is half full. That is because an optimist will always lean towards the more positive option. Optimism is defined as â€Å" the inclination to look at the bright side of any situation, and expect the best possible outcome from any series of events. Anyone can be optimistic, some people choose optimism as a way of life, it can reduce stress producing a better quality of life, and if used on a regular basis optimism can be the key to happiness.Anyone at all can practice optimism. To be an optimist all one has to do is choose to see the positive side of a situation. Its like the saying, â€Å"Count your blessings. † A person may feel that they have nothing to be positive about, but when they are reminded of the positive things in their lives they tend to forget about the negative. Optimism can be developed when one has realistic goals and expectations. Optimists don’t fall into a trap of feeling hopeless, instead they strive for growth and positive change. Being optimistic is not about pretending that everything is okay.It is about thinking positively when things go wrong, learning from them, and moving forward. Optimism can be incorporated into any activity that takes place on any given day and if used on a regular basis, people will see a positive change in their lives. Optimism can produce a better quality of life. Anxiety and negative emotions can take its toll on the body, it can affect your cardiovascular and your immune system. Having an optimistic attitude can protect against these effects. Research has shown the people who choose to have an optimistic attitude about their future behave differently.Optimists have been known to exercise more, smoke less and eat healthier. When they fall ill, optimists are more likely to participate actively in their treatment. Some would say, â€Å"A healthy mind, means a healthy body. † Optimists are better able to handle difficult situations with the ups and downs of daily living. Optimists tend to be more creative and harder workers. They are not afraid of there pasts or their futures. They understand that not everything can be changed, they accept that and move on. Optimism is the key to happiness. It helps us appreciate everything we have in life.It is within appreciation that we find happiness. Optimism is full of positive possibilities. It leads a person to happiness by reducing stress and pulling people towards a more positive future. Helen Keller wrote an essay on Optimism in 1903. She wrote, â€Å"Optimism is the faith that leads to achievement. No pessimist ever discovered the secret of the stars, or sailed to an uncharted land, or opened a new doorway to the human spirt. † This is a true statement because having faith in ones self will encourage that person to set new goals in their lives and better yet help them have the will power to achieve them.It is wi th a pessimistic attitude that people give up too quickly on their goals or possibly never even set them to begin with. With optimism comes hope, perseverance, and self confidence. It is with hope that one strives for a better tomorrow. It is perseverance that wills a person to keep trying. Confidence gives people the ability to believe that everything will turn out all right. All of these things portray optimism. Making yourself happy by seeing the better side of situations in life will lead to success. Optimism in everything they do will bring out the best qualities and skills in a person, and this will lead to true happiness.

Human Resource Management at Emirates Airlines Essay

HR management is a very important aspect that need not to be overlooked in companies, as it is the most important process in most of the companies, especially the services based companies, one of the best company in the services sector of the world is emirates airlines, emirates airlines has been known as one of the best companies in the world in terms of servicing and quality in the airline industry business, emirates airlines being a services sector company implements HR as their main process, and they are doing it very effectively, but as every company has a downturn in its lifetime, the downturn faced by emirates airlines is more related to the conflicts in their diverse workforce, and is often been used in the HR field as one of the most important HR case to discuss, therefore we will analyze the HR processes in this project and will try to find the main cause behind the sudden downturn in the HR processes of emirates airlines, and the strategy that they applied for coping up fr om the issue. In the following article we will discuss the HR problems that emirates airlines had experienced in the downturn, we will analyze the situation under which emirates airlines had to suffer problem related to HR management, and the strategies that the HR department of emirates airlines had applied in their management process, we will also try to identify the correctness and the impact of the HR strategies that the HR department had implemented, we will also try to give alternate solutions to the HR problems that should have implemented alternatively, and that could have been proved to be successful to the company. Company overview Emirates airlines is one of the best example of how to manage best quality with reasonable cost, the airlines flew their first flight on 25th October, 1985, since then it had made it through a very long way through the history to arrive to their current position, emirates airlines’ success had been a topic of interest among peoples, as the concept that they had used and their way to work on every detail was astonishing. The unique style of emirates airlines had been one of the main factors behind the success of the group, the traditional way to serve peoples in the flights and the Emirati culture that they have introduced in the airlines are commendable, apart from the quality of services, the next major thing is the quality of emirates airlines. The company had already received more than 250 international awards for excellence, and it is emerging as one of the best airlines in the world, the revenue of the airlines shad increased by as much as 49% in the previous year, therefore accounting for one of the best growing company in the airlines sector. The human resource of the company also plays a very important role in the success of the company, as the employees of the company has a definite rule and set of instructions that they have to follow in the processes in the company, the services of the company are defined and should be practiced at every single flight of emirates airlines according to the company’s instructions, because the HR processes designed by the management of the company is unique and they are defined in such a way, such that the after following that set of steps, the success of the business process is sure. Emirate airlines is showing great growth in the business, and as emirates recruits peoples from diverse backgrounds and culture, therefore it is becoming even more difficult for them to manage the workforce conflict that often arouses because of different backgrounds, this is the only problem that the company is facing as the human resource of the company, and the workforce of the company had increased to a much larger extent in the past years. While emirate airlines provides travel services, Dnata the other group of emirate airlines provides, cargo and ground services, it is becoming more and more difficult for the corporation to handle the workforce in both the groups. Brief history of emirates airlines Emirates airlines are known as the best airlines in the Middle East, the number of flights operated per week is 2400, which is a phenomenal number. The start of emirates airlines date back to the 1980’s when gulf air refused to offer services to Dubai, as a result the royal family of Dubai, conceived emirates airlines with the first two planes provided by the â€Å"Dubai royal air wing†. After being conceived by the royal family, the airlines were needed to be administered independently; therefore a $10 million investment was initially made in the airlines. Ahmed bin Saeed al Maktoum was appointed as the chairman of the airlines, which he is still pursuing. After that, they have taken at lease, a Boeing 737-300 and an airbus 300B4-200. The first flight made by the airlines was from Dubai to Karachi, and the flight’s name was K600, the date on which the first flight was made was 25th October, 1985. Analyzing the problem  It is stated that â€Å"a manager’s ability is defined by its ability to cultivate, identify and to use the core competency of the company in a manner that would be beneficial for the company†, at emirates airlines clearly the management is finding it very difficult to manage the workforce in the company, as the workforce includes peoples from various nations and areas, but as emirates airlines is a very big group and is particularly very important for the growth of airline business in the world, therefore we must need to analyze the HR problems and other problems that might affect the working of the company, and the impact made by them on the Emirati business. As our main aim is to identify the HR related problems in the company, therefore instead of going into unnecessary details about the company, we will go into detail to understand the basic HR processes in the company i. e. leadership process, HR strategy, and organization behavior in the company to understand the additional factors that might lead to problems and conflicts in the organization. Leadership style in the company Leader can be considered as one of the most important person in a company, or more specifically an organization, the leader has the task to manage workforce in the company, therefore if any conflicts arises in the company, then it is the responsibility of the leader to check out that problem and to identify a proper solution to that problem, the success of any organization is very much dependent on the leadership style pursued in the company, and it is the most critical element in the company too, therefore if leadership is carried out in any negative sense then the consequences will be very bad, as can be identified and analyzed by observing some organizations in the world, in which a negative leadership led to poor sales and revenue generation in the company. The leaders should have that basic sense of observing the needs of the employees of the company, and should know how to encourage them and to identify the motivating factors that plays the most crucial role in the development of effective workforce in the company. The conflicts in any organization could be solved if the leader himself is a very generous and visionary person, if the leader would not discriminate peoples on the basis of color and region then it will be served as motivating factors for the others to take example of the leader and follow the same process as the leader process, if somehow any conflicts arises in the company, then the leader should know how to eliminate the conflicts. The leadership style of the leaders at emirate airlines, as analyzed by experts in this field can be related as highly patience, and active leaders that has the ability to cope up with changes and manage resources according to it very rapidly. Problems like CSR (corporate social responsibility) is also one of the most important practices that a leader should practice, as the name suggest, in this process the leader should have the responsibility to act according to the situations that arises in the company, and he should be responsible enough to take the responsibility of any conflict that arises in a company. As far as the leadership style of the managers and leaders at the company is concerned it can be said that the leadership style of the company is quite good, and that if any conflict may arises in the company then it can be very well handled by the leaders of the company HR strategy implementation at emirates airlines The implementation of HR strategies at emirates airlines, is also a very mportant factor as the HR strategies defines the way to handle peoples in the company and to make sure that no kind of conflict arises in the company, when we see the HR structure of the company, we can see that the HR processes in the company is divided into groups, the groups are mainly divided in order to handle the various processes in the company, for example, the HR strategy for managing in-flight crew is different, it is also different in case of ground staff, the ground staff is further divided into groups, that includes technical staff, and non-technical staff, apart from this the HR strat egy in the management of the company is also different, i. e. the management of administration of the company also comprises a group of peoples which are included in different strategy management area. In the in-flight crew the conflicts seldom happens, as the crew is comparatively comprises less peoples then other sections of the company, and that the main job of the crew is to handle the on-board customers therefore any conflict in terms of competition and in cooperation is seldom seen in case of in-flight crews but conflict on the basis of race or, conflict on the basis of competition can be aroused. The main conflicts however arouses in the ground staff and the management and administration of the company, as the ground staff comprises of peoples from different countries, and races therefore the chances of conflicts in terms of competition or any racists behavior might occur and the chances are very high in this case, emirates airlines employs peoples from all over the world, therefore the conflict management is very difficult in case where peoples are in large numbers and that too from different groups. Many a times it is seen that the HR processes in a company is implemented keeping in mind the majority of workforce population in the company, for example if the company has more men’s then women’s, then the possibility is very high that the strategy of the organization would be formulated keeping in mind the majority group in the company, and the other one would be ignored, same is the case when analyzing the races, conflicts might arise in the company if the HR processes and strategy is being implemented keeping in mind the majority race in the company, such as for one race a holiday is being provided, but for other race no holiday is provided to them for their festival, in these types of cases, the major conflict arises between the employer and the employee, therefore this thing must also be taken into consideration. The conflicts in the management can also arise, and this thing we have seen in many companies around the world, but the thing is we have seen conflicts in such companies but they are not of racism related or any other kind of diversity related, conflicts in the upper management usually occurs because of increase in competition in the management, however chances can’t be neglected that conflict because of diverse workforce might arise in the company. Organizational behavior in the company The behavior towards the employees forms the very basis of organizational behavior, the other aspects of organizational behavior includes, the time line for working hours for the employees, the reward techniques used to reward the employees, the leadership style of the organization and other micro and macro factors that relates the behavior in an organization. In case of emirates airlines, if we analyze the financial condition of the airlines, we can see that the airline is making good revenue year by year, and the growth in revenue of the company is very good, and as the company’s growth is very good, so as the growth of the employees of the company, if we consider the employee satisfaction in the company, we would rate emirates airlines at 4 on a scale of 5 as the company look out for every need of its employees and considering the packages that is offered to the employees of the company, especially the in-flight crew, we will see that the packages of the in-flight crew is among the highest packages in the world in the airline industry, the salary and perks like insurance, housing etc. of the ground staff is also very good and regular motivation in terms of rewards and bonus are provided to the employees, and considering the management and administration of the company, we can see that the management of the company is earning very heavy pay, therefore the chance of conflicts in terms of employee dissatisfaction is minimal. But however, taking apart the financial aspects of the company, if we analyze the workforce communication and coordination, and the behavior of boss towards the person who is under him, the major conflict can arise here, as the manager can be from different country or race or there may be a case that the manager or the employee is a women, then the case might occur that the manager could prefer a man over a women or a person from the same race as he is and will try to ignore the person of opposite race, this is a very possible case, and the chances increases at this level especially that the conflicts might rise between the employees of the company. These conflicts proves to be very negative for the company as the employees might stop the work and go to strike, or temporary pause in the world, the women’s are especially effected by the organizational behavior in the company, as if the women is placed in a section where the number of female population is comparatively less, the women’s might feel it very difficult in managing themselves in such workspace, therefore if appropriate behavior is not done with the women’s then chances are very high that the company might have to taste negative consequences of this thing, therefore the organization behavior can be one of the factors in awakening conflicts between the workforce in the company.